Events by Candace Michelle

I manage in-person, virtual, and hybrid events from inception to execution – professionally, and strategically.

Events by Candace Michelle is a full-service event management company which offers the expertise and resources that allow organizations to advance their long-term goals through meetings and events.

I believe in the power of connection whether that be face-to-face, digitally, or in a hybrid format. Events are one of the strongest marketing tools that organizations can leverage to thrive in today’s fast-paced and competitive market.

1

Virtual Events

I help create your virtual experience by engineering a Strategic Plan and Project Scope of Work to help you select and implement the digital solutions that will make the biggest impact for your event and engage your audience. My goal is to work as a thought partner with your company in creating customized lasting memories and programming with a digital shelf life.

Types of Virtual Events:
  • Virtual Conferences 75-1000+ Attendees

  • Virtual Annual General Meetings (AGM’s)

  • Virtual Career Fairs

  • Virtual Summits (Panel’s /Roundtable Discussions/Fireside Chats)

  • Virtual Town Halls

2

Hybrid Events

I will manage your conference logistics and meetings by combining a "live" in-person event with a "virtual" online component.

Types of Hybrid Events:
  • Virtual Streaming + In person Event Activation for conferences, plenary, keynotes, breakouts etc.

  • Virtual Career Fairs via a web based platform + In person tabling

3

In Person Event Activations

I provide stellar logistical management for in-person event activations from inception to execution. I offer expertise and resources that allows organizations to advance their long-term goals through meetings and events.

Types of In Person Events:
  • Daily or Multi Day Live Event Activations + breakout sessions

  • Annual General Meetings (AGM’s)

  • Career Fairs + booth/tabling/exhibits

  • Summits (Panel’s /Roundtable Discussions/Fireside Chats)

4

Project Management

Project management is the process of leading the work of a team to achieve all project goals within the given timeline. I develop and provide a Strategic Plan, Scope of Work with Milestones, and a Production Schedule with deliverables and their deadlines. This is created at the beginning of the development process by identifying the primary objectives for the scope, timeline, and budget.

Program Management Services:
  • Strategic Planning/Implementation/ Executing

  • Logistics Management

  • Platform Selection and Implementation

  • Consulting on Production and Technology Management

  • Consulting on Event Design (In Person Set + Stage Designs/Digital Graphics)

  • Venue Selection & Destination Management

  • Budget Management

5

Stakeholder Management

Stakeholder management is a critical component to the successful delivery of any project or event. I am adept at focusing on and managing stakeholders who have a direct impact on your event. This is achieved by providing clear communication about what is needed and expected from each stakeholder. I ensure that stakeholders interests correlate to your event goals.

Stakeholder Management Services:
  • Sponsor/Exhibitor Management

  • Speaker Management

  • Supplier/Vendor Management

My Process

1
Discovery

I review every detail with you to understand the objective of the event and develop a thorough understanding of the project so that I can put together an Event Strategic Plan and Scope of Work detailing deliverables and a timeline to achieve set milestones.

2
Design

As an Event Architect, I will help you build and create meaningful and successful events that meet the objectives and follow the production schedule formulated for your specific project.

3
Develop

My skillset will see that our event results in an experience that sets the bar as a prototype for peers and industry competitors resulting in developing innovative and engaging events whether or digital platforms, in-person, or both!

4
Deliverables

I streamline workloads, test digital platforms, and review the ROS (Run of Show); so that when the event activation date arrives; final product exceeds expectations and leaves stakeholders and attendees fulfilled.

Need help with your next event? Feel free to get in touch to discuss!

Get in touch

“In addition to great skill and experience, Candace brings keen insight and intuition about what will work best for each client. She is a great listener who quickly understood the unique character of our institution and connected us with exactly the type of support we needed (and within our budget!) to realize our vision for a virtual event. Organizations are in good hands with Events by Candace Michelle.”

Naomi G. Housman, Ed.M.
Director, Institutional Advancement
Gratz College

“Candace contracted my team to handle the event platform and production for several fully virtual events she was managing. Each time, she has been well organized and excellent at keeping her team on track to ensure the success of her events. Candace quickly adapted to the changing event landscape in 2020 and was always looking to grow her knowledge. She knew when to lean on my team's expertise to make her events a success and effortlessly integrated that with what worked for her event audience she knew so well. I look forward to partnering with her on future events.”

Courtney Bunch
Customer Account Specialist
Hybrid+ Certified Encore Global

“I have had the pleasure of working with EBCM in both in-person and virtual events. Candace’s level of detail is simply AMAZING! EBCM's ability to create a memorable and successful experience for our attendees – from the layout of the project's planning , through all of the decisions needed when managing multiple vendors, corporate partners and staff always goes beyond the expectations. Candace and her team bring years of experience that is needed to take any event from good to spectacular. Her capacity to work through all aspects of an event before it is activated gives an assurance needed for working with 1200+ attendees in an in-person event. EBCM makes the experience of working with her a partnership and that speaks volumes in the world of events!”

Arnika D. Frazier-Jackson
Director
Student Professional Development Programs
United Negro College Fund

I manage in-person, virtual, and hybrid events from inception to activation – professionally, and strategically.

Clients